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About Royce Union

Founded in 1904 in Holland, Royce Union has always loved bikes and everything about them. While we are now headquartered in the United States, we take pride in our Dutch heritage. We believe a bike is more than a way to get from one place to another – it is an extension of you, getting you where you need to go, seamlessly. Because we believe a bike should be a tool for everyday transportation, we design our bikes with this in mind. Our bikes are reliable, comfortable, and well crafted, making them great for any level of cyclist. They look good, which is always a plus, and perform equally well, while still being affordable.

Our motto is, “The journey moves us.” We believe it is important to have fun on that journey. While we have a wide array of customers, bike styles and frames, there is one thing we always strive to deliver: reliable bikes that help people embrace their everyday journeys, whether commuting to work in the city, riding a mountain trail, or rambling around town. We deliver your best journey.